Engagement vs Content Marketing vs Good Old Fashion Selling: Where Should I Be Spending My Time?

Probably like us, you started your own business out of a sense of passion and desire to be your own boss doing the thing you love. But nobody told you how many different hats you were going to have to wear in order to build a successful business. And there are many hats!

In this episode, Tamryn Sherriffs and Clay Lowe tackle the issue that many entrepreneurs and small business owners face when dealing with digital marketing and that is where do you get the most value for your time? Should you spend more time on engagement – i.e. liking, commenting, and sharing? Or should your time be spent creating great content? Or since people hate being sold to but love buying things, should you spend your time (and money) creating an efficient sales funnel that gets your product or service into the hands of your customers in shortest space of time?

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